Brainwashed
A new model for problem solving and innovation has emerged from the study of three phenomena:
1) ants’ problem-solving activity; 2) human social and cognitive psychology; and 3) artificial intelligence. BrainSwarming, said McCaffrey, keeps what is good about brainstorming and avoids the bad.
Brainstorming tends to exclude.
In most meetings with traditional brainstorming, a few people do 60-75% of the talking
Brainswarming - influence the behaviour of others.
McCaffrey has found that natural “top-down” thinkers will begin refining the goal, while “bottom-up” thinkers will either add more resources or analyze how resources can be used to solve problems. The magic happens in the middle, where these two factions connect. To get a more visual demonstration of brainswarming, see the video here.
“Design-by-committee" effect.